1. Some observers believe that if an organization does not respond to
an attack on its brand within the first 24 hours, then the damage has
been done—lack of management response is judged as an admission of
guilt. Others feel that some time is required to gather facts and figure
out what happened before responding. With the advantage of 20/20
hindsight, how might Domino’s have reacted more effectively?
A. - They must be disappointed of the result. It is the employee who do it and it is their responsibility to disciple all their employee. They must avoid this situation and they must improve their services.
2. Do you find it unusual that Domino’s response was primarily
through the online media rather than the usual printed press releases?
Does this seem an effective and appropriate way to respond under these
circumstances? Why or why not? Does Domino’s use of the online media set
a precedent for others to follow in the future?
A. - Yes. It is effective because it seems that people were fun of using technology than reading newspaper. It is the best way to
3. Identify three lessons that other companies could learn from Domino’s experience.
A. - 1. Never let your employee do their work without your presence.
2. Make sure that you employ rules.
3. Never trusted your employee.
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